Every year, right around this time, Pantone announces a color of the year and it’s easy to dismiss it after a quick glance.
Here’s why it can be a great point of inspiration not only for designs, but also as a way to incorporate that thinking into your brand and marketing for the coming year.
As both the world at large and us as individuals all try to gain our bearings over the tumult of the last few years, Pantone has selected a color that “captures our desire to nurture ourselves and others.”
Pantone’s choice signals a shift in trends away from the cooler, darker colors of the past few years and one that’s unapologetically warm and saccharine.
Beauty products are a natural fit for the colors gentle hues and the self care messaging.
We can go further and look at the tone and voice that it’s implying.
It’s a great point to incorporate subtle tonal shifts into warm, honest, and supportive messaging in copy as well as the all important Gen Z market is less cynical about being jaded and flocks to brands and businesses that take concrete steps to stand for an inclusive cause.
And speaking of cynicism, there’s always the fact that the color can be a trending topic that can help your SEO and backlinks a touch as well.
