Gmail & Yahoo! Mail combined make up ~33% of email use in the U.S. and getting blacklisted can mean that your email marketing campaigns and any returns end up in marketing purgatory overnight.

Here’s why this is good news.

Google & Yahoo are targeting serial offenders, the email blasts that promise you email lists, or send you a deluge of emails because you signed up for a trial service somewhere and in the process is forcing low quality subjects, irrelevant emails, and brands with no idea who their customers are to elevate their marketing.

And now with the use of A.I., the amount of useless emails generated and sent will be astronomical, making an already difficult relationship with email now miserable.

This change (if it's effective) will actually be a win for all of us.

Because those brands who follow the core basics of good marketing don’t have to worry.

If you know who your audience is, what their pain points are, and why it’s relevant at this point in time, then instead of being annoyed at seeing your company pop up in their inbox, they’ll actually be excited to hear what you have to say.

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