An incredibly unique and innovative product, the client needed a refreshed identity after re-entering the American market. Chelebi Design created an identity that realigned it with its target price point and target customer and elevated the branding to be more representative of the product.
100% sustainably produced in all electric furnaces and produced using only renewable energy, Chelebi Design wove these aspects into all collateral and messaging while setting an aspirational tone for all media to reinforce the luxury aspect of the brand.
