Chelebi Design simplified BHB's core services into a symbol both universally known and deeply associated with the target market. Strategically, we chose a shape that had enormous positive connotations in context, the hexagon & honeycomb, and one that stood in stark contrast to most of the identifiable icons of BHB's industry.

Utilizing the opportunity created within the honeycomb, Chelebi Design was able to craft a brand identity that offered incredible flexibility to be able to build context sensitive messaging within the logo itself, thus amplifying the power of both the logo and the identity.